Don't Get Caught! Yummmmm

LI: Write an advertising critique using ethos, pathos and logos

The ad writer uses the phrase “Don’t get caught”

to really grab the attention and repeatedly used

their phrase throughout the ad.

The writer mentioned the phrase about the

little girl “this little angel has a secret love”.

And used the phrase “this little devious boy” for the boy in the ad.

Because the creme eggs look delicious on

the ad it makes people watching want to buy it.

In the advertisement at the end it says

“can’t resist ‘em, double chocolate coated creme

egg or in other words their irresistible.  Using adjectives like this
makes your mouth water, because it was double coated eggs

with creme on the inside with

caramel in the middle.

Don't Get Caught!

Advertising Critique

Cadbury Caramel Eggs:

LI: Write an advertising critique about an advertisement using ethos,pathos and logos.

The writer very cleverly gains the audience’s attention by using the phrase ‘Don’t get caught’ and repeats it throughout the whole ad. This phrase miraculously grabs our attention.

The advertisement had the big name Cadbury which is New Zealand's famous worlds renounced chocolate company.

The director also used the phrase ‘little angel’ to make the audience think that she is sweet and innocent.  

When the writer says in the clip that it is ‘irresistibly tasty’ it persuades you to go out and buy it because once you go in it’s going to be too late.  

The phrase ‘Can’t resist them’ was mentioned in written form. The smooth double coated chocolate with creamy caramel was said as irresistibly tasty and good.  

The writer added that everybody should go and buy a caramel egg because once you go to get one it’s suddenly gone!